As the World’s First Image Scientist, Dr. Kuiljeit Uppaal has brought India on the global map in the Science of Persona and Image Management (PRIM). She has explored and determined diverse dimensions of the subject area, defined and created novel concepts, employed scientific research methodologies and empirical testing for the subject. Her scientific research and contribution has paved way for PRIM to be an integral part of Entrepreneurship Education and Management Training which shall eventually impact our economy.